Copy this structure for each project. Focus on outcomes, not just features.
Summary
- Client: (name/type)
- Goal: (leads / sales / trust / efficiency)
- Timeline: (e.g., 2 weeks)
- Stack: (e.g., Next.js, Tailwind, GA4)
Problem
Explain the core pain (slow site, low trust, unclear CTA, traffic without conversion, etc.).
Strategy
- Positioning & messaging
- Page structure + CTA flow
- Design system (premium & consistent)
- Tracking (events, form submits, WA clicks)
Execution
Before/after screenshots, key UX decisions that improved trust.
Results
- +X% leads / bookings
- +Y% conversion rate
- Green Core Web Vitals
Next
Next iterations: SEO content, ads landing pages, funnel optimization, etc.